Privacy Policy
Our Privacy Principles – Information About Children
When we launch our pod, the following principles will guide how we handle information about your child:
- We collect and use your child’s information only with your consent to provide, personalize, and improve your child’s learning experience, operate the loomi pod and companion app, and support the features you choose to use.
- We never serve third-party ads in the loomi pod or the companion app, and we do not sell your child’s personal information or share it with advertisers or marketing partners.
- We give you meaningful controls in the app over content, lesson settings, and usage limits, as well as visibility into your child’s learning progress.
- We offer you choices in the app about how we use and retain video and audio recordings of your child’s loomi pod interactions. For example, you may direct us to share your child’s loomi pod information with a research organization or medical provider.
- We use protections such as encryption in transit and at rest to protect personal information.
- You may request access to, correction of, or deletion of the information we maintain about your child.
Personal Information We Collect
Here’s how we collect personal information when you use our Services.
Personal information we receive from you and from your child’s interactions in the loomi pod:
Data Categories | Examples |
Parent/Guardian Account Information | When you create an account, we collect your first and last name, date of birth, email address, username, and password. |
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Information You Provide About Your Child | We collect information you provide us about your child, including age or grade and first name, as well as other information about your child’s interests, preferences, and education that you choose to provide us to tailor the loomi pod experience for your child. |
Your Child’s loomi Pod Information | With your consent, we collect information about your child’s interactions and activity in the loomi pod, including lesson responses, learning progress, session activity, and information about how your child uses the loomi pod and its features. Subject to your choices within the app, we may collect and retain video and audio recordings of your child’s interactions with the loomi pod, which we use to provide interactive lessons and feedback, personalize your child’s learning experience, and maintain, troubleshoot, and secure the loomi pod. |
Order Information | When you make a purchase, such as when you order a loomi pod, we collect your mailing address, telephone number, and details about your purchase. |
Relationship Information | Actions you have taken on the Services, details of your communications with us, and details of your claims, complaints, and queries in general. |
Payment Information | Credit card and other payment information. This information may be processed by our payment service providers, which may handle your payment information in accordance with their own privacy policies. |
Social Media Information | Content you may create or share with us during our relationship, including your social media account ID and profile picture and any posts on our social media pages and comment sections. |
Marketing Data | Choices regarding our newsletters, surveys, and other marketing displayed or provided to you, and preferred methods of receiving such promotional communication. |
Personal information collected automatically through your use of the app and our website
Data Categories | Examples |
Online Activity Data | Pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them. |
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Device Information | Your mobile device’s operating system type and version, manufacturer and model, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), advertising ID, and general location information. |
We use the following tools for automatic data collection on our website
Data Categories | Examples |
Cookies | Cookies are pieces of information stored directly on the device that you are using that allow us to collect information such as browser type, time spent, pages visited, language preferences, and other traffic data. We and our service providers may use the information for security purposes, to facilitate navigation, display information more effectively, conduct analytics, and personalize your experience. We do not currently respond to browser do-not-track signals. You can read more information about cookies at https://allaboutcookies.org/how-to-manage-cookies. |
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Local Storage Technologies | These technologies provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications. |
Pixel Tags | Also known as web beacons and clear GIFs, pixel tags may be used to, among other things, track the actions of email recipients, and compile statistics about response rates. |
Google Analytics | We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to https://policies.google.com/privacy, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. |
Other sources from which we collected personal information
Data Categories | Examples |
Social Media | Information we collect from social media sites may include details such as profile pictures, social media account ID, and other public social media profile information. |
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Other Third Parties | We may collect information from sources such as publicly available databases, marketing partners, third-party providers, and data brokers. |
We need to collect personal information to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any personal information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
How We Use Personal Information
Here’s how we use personal information.
How we use personal information about you and your child
Purposes | Examples |
Administering the Services | We may use personal information to provide the Services to you and your child, including operating the loomi pod, arranging access to your account, verifying your information, responding to your inquiries, fulfilling your requests, and sending you administrative information such as agreements to provide the Services and changes to our terms, conditions, and policies. |
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Operations and General Business | We may use personal information when we conduct our operations (such as troubleshooting, diagnostic testing, performance analyses of our systems and services, testing new features to evaluate their impact, system and log maintenance, technical support, system debugging, and hosting data) and to facilitate mergers, acquisitions, and other reorganizations and restructurings of our business (including prospective transactions). |
Personalizing Our Services | We may use personal information to personalize our interactions with you and your child and to provide you and your child with information tailored to your interests, engagement, and preferences, such as providing customized lessons to your child and/or providing suggestions to you in the app based on your child’s progress. |
Developing and Improving Our AI-Powered Features | We may use personal information to develop, improve, maintain, and operate the AI-powered features of the Services, such as generating responsive lessons, improving lesson quality, and supporting personalization. We do not use your child’s personal information to train third-party AI models for their own purposes. |
Aggregation and/or Anonymization | We may generate anonymized or aggregated information by removing identifiers from data so that it cannot be associated with you or your child. We use anonymized and aggregated information to continuously improve and develop our services, and for other research purposes. |
Security and Fraud Prevention | We may use personal information to conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements, to monitor for and prevent fraud, and for security purposes, including maintaining system security. |
Legal and Compliance | We may use personal information to fulfill our legal and compliance-related obligations, including complying with applicable laws, complying with legal processes, responding to requests from public and government authorities, meeting national security or law enforcement requirements, complying with requirements set by industry-specific supervisory bodies, enforcing our terms and conditions and standards, protecting our operations, protecting the rights, privacy, or property of our business, responding to auditors, pursuing available legal remedies, making insurance claims, defending claims, and limiting the damages that we may sustain. |
Other ways we use personal information about you (we do not use information about children for these purposes)
Purposes | Examples |
Improving and Developing Our Digital Services | We may use your personal information to conduct data analysis, to monitor and analyze app and website use, to use data analytics to improve the efficiency of our app and website, to develop new app and website features, to enhance, improve, repair, maintain, or modify our app and website and our other services, to identify usage trends, to understand which parts of our app and website are most interesting to users, to determine the effectiveness of our promotional campaigns, and for other similar purposes. |
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Marketing | We may use your personal information to send you our newsletters, publications, updates, and invitations that we think may be of interest to you, where permitted by applicable law. We may send marketing messages through email and/or text message, depending on your communication preferences. |
Relationship Building and Engagement | We may use your personal information to respond to any posts on our social media pages, and to conduct other user relationship building activities. |
How We Disclose Personal Information
Here are the types of entities to which we may disclose personal information.
Entity | Description |
Service Providers | We use service providers that provide hosting, information technology, AI services, customer support, payment processing, email and communications delivery, marketing and advertising, and analytics services for the purposes listed above. |
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At Your Direction | If you request it, we may disclose your child’s personal information to other third parties, such as research organizations or medical providers. |
Professional Advisor | We use accountants, actuaries, auditors, experts, consultants, lawyers, banks, and financial institutions to support our business. |
Authorities and Others | If we are required by law or legal process or if we deem the disclosure appropriate for other legal, compliance or fraud-prevention purposes, we may disclose information to law enforcement, public, regulatory and government authorities, or courts, or other entities that obtain valid subpoenas. |
Other Online Services | When you interact with us, you may choose to share information and content on our social media pages and other online services. |
Business Transferees | We may disclose or transfer your personal information to third parties such as acquiring entities and their advisors in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). |
Security
The security of personal information about you and your child is important to us. We use generally accepted industry standards for handling data, and take all reasonable organizational, technical, and administrative measures to protect the personal information submitted to us, both during transmission and when it is stored on our systems, including without limitation:
- using encryption when collecting or transferring sensitive personal information;
- limiting physical access to our premises;
- limiting access to the personal information we collect;
- ensuring that we have appropriate security safeguards to keep personal information secure; and
- where required by law, destroying or de-identifying personal information.
However, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.
We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality, or integrity of personal information consistent with our ability to determine the scope of a breach and our obligations to law enforcement.
Marketing Choices
You have choices regarding marketing-related communications. If you no longer want to receive marketing-related emails, text messages, or other communications from us on a going-forward basis, you may opt-out by following the unsubscribe instructions in any such message or by contacting us by email at help@learnwithloomi.com.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages, from which you cannot opt out.
Privacy Rights Requests
We offer you choices that affect how we handle the personal information that we control about you and your child. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal information about you or your child:
- Information about how we have collected, used, and disclosed personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
- Access to a copy of the personal information that we have collected about you or your child. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
- Correction of personal information that is inaccurate or out of date.
- Deletion of personal information we maintain about you or your child, subject to applicable legal exceptions.
To make a request, please contact us in accordance with the “Contacting Us” section below. We will respond to your request consistent with applicable law. You have the right to be free from unlawful discrimination for exercising your rights under applicable law.
In your request, please make clear what personal information you would like to access, change, or delete. For your protection, we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
To the extent available under applicable law, if we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us as described in the “Contacting Us” section below.
If you would like another person (an “agent”) to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted above. As part of our verification process, we may request that the agent provide proof of their authorization by you to submit the request.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such purchase or promotion). Further, certain personal information may be exempt from requests pursuant to applicable data protection laws or other laws and regulations.
Retention Period
We retain personal information for as long as needed or permitted in light of the purposes for which it was obtained as outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you (for example, for as long as you keep using the loomi pod and the companion app);
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records or communications for a certain period before we can delete them); or
- Whether retention is advisable considering our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
Third-Party Services
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties. This includes any third party operating any website or service to which our app, emails, or website link. The inclusion of a link does not imply endorsement of the linked site or service by us.
In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with the Services or on social media.
Third-Party Payment Service
The Services may provide functionality allowing you to make payments to us using third-party payment services. When you use such a service to make a payment to us, your personal information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your personal information.
Updates To This Privacy Policy
The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy.
Contacting Us
If you have any questions about this Privacy Policy, please contact us.
You can reach us at help@learnwithloomi.com.